The National Football League and the NFLPA are slated to unveil a Social Awareness project, according to a report by Jason La Canfora.

Canfora stated that the project will focus on Weeks 13-15 of this year's NFL season, and will continue into January. The NFL and NFLPA are working towards a full month of Social Awareness for the 2018 season, to compliment its cancer-initiative, "A Crucial Catch", and its military-appreciation initiative, "Salute to Service".

An anonymous NFLPA executive was quoted by Canfora as saying "Whatever you might think their motive is, or if this is a business decision...I can tell you this much - this is not a PR stunt. This is real. The owners have been willing to go in deep and have some uncomfortable conversations with the players, and to see things from the players' perspective. We've never seen anything like this before, and it seems very genuine."

"Anyone thinking the league was going to 'resolve' protests or the causes the players are advocating for had unrealistic expectations. No league is going to be able to do that. But they are truly engaged on these issues and they seem committed to working with us into the future. You have to give them credit for that. They deserve credit for that. They are willing to really support their players in the community in a way we have never seen before."

The move towards a formal social awareness initiative for the NFL is the expected product of a meeting last week in New York City between the NFL and the NFLPA.